Meet Me
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Read more
My Design Philosophy
I design digital experiences with people like my mother in mind; those who may feel hesitant around technology but deserve clarity, confidence, and ease.
My goal is to turn complex processes into intuitive, welcoming journeys, so no one feels left behind in the digital world.
2025 Rochelle Kriewaldt
Meet Me
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Read more
My Design Philosophy
I design digital experiences with people like my mother in mind; those who may feel hesitant around technology but deserve clarity, confidence, and ease.
My goal is to turn complex processes into intuitive, welcoming journeys, so no one feels left behind in the digital world.
2025 Rochelle Kriewaldt
Meet Me
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Read more
My Design Philosophy
I design digital experiences with people like my mother in mind; those who may feel hesitant around technology but deserve clarity, confidence, and ease.
My goal is to turn complex processes into intuitive, welcoming journeys, so no one feels left behind in the digital world.
2025 Rochelle Kriewaldt