THE PROBLEM
In my branding and corporate ID class, I was tasked with a complete branding and identity redesign for an event of my choosing.
MY ROLE
Market research, precedent analysis, designer.
OVERVIEW
This project was inspired by my interest in traveling to Mexico and attending the Tecate P'al Norte music festival. I adore latin music, concerts, and traveling to Spanish speaking countries, so attending this festival is a dream of mine. I ideated on a new branding identity for the festival that was a departure from their current identity which included a lion as a mascot. Instead, I decided to incorporate the visuals of the iconic mountain scenery in Monterrey, Mexico, where the festival is held annually.
